GTM Engineering for B2SMB
Stop expecting outsized pipeline from off-the-rack data.
I build bespoke data systems that give your team perfect-fit targeting using data no vendor sells and no competitor has.
Everyone's outbound looks the same because everyone's data comes from the same place.
Apollo. ZoomInfo. LinkedIn Sales Nav. Your competitors are pulling from the exact same databases, writing the exact same “saw you're hiring” emails, and getting the exact same 1% reply rates. When your data is identical to everyone else's, your targeting and messaging are, too.
The Bespoke Data Approach
The best prospecting data isn't for sale. It's hiding in plain sight.
The best data for finding your perfect prospects exists on the public web — but vendors haven't packaged most of them because they're unique to each business. I find the ones that matter for yours.
- Compiling individual property statistics for total square footage under management.
- Mining Google reviews to surface scheduling issues.
- Analyzing FDA submissions to find new medical device launches.
- Sleuthing digital breadcrumbs to determine niche vendor usage.
I build systems that turn datapoints like these into scoring and messaging your competitors can't copy.
Why Me
A senior marketing leader who also builds the thing.
A decade of building Marketing and Growth functions at B2SMB startups. I've set the pipeline goals to meet financial targets, and I've built the systems that fill them. When you hire RoboCMO, you get both — the judgment to know what to build and the technical skill to build it myself. No junior associates, no handoffs, no telephone game between the person who understands your business and the person in the tool.
What clients say
“RoboCMO played a critical role in helping us build our RevOps function from the ground up. Tanner developed a thoughtful, end-to-end framework for lead capture, enrichment, categorization, and scoring — starting with messy, non-standard data sources and transforming them into high-quality, actionable leads. Beyond just strategy, he operationalized everything directly into our CRM, ensuring our AEs could immediately leverage the output. The result was a repeatable, scalable pipeline generation engine that simply didn't exist before. Tanner has a rare ability to combine strategic thinking with hands-on execution. If you're trying to go from zero to one in RevOps, he's exactly who you want in your corner.”
Co-Founder & CEO, Scaffold
“Tanner began our engagement by setting up our in-house GTM Engineering function, but then stepped in to run our PPC campaigns, making significant improvements to ROAS in a short period of time. Most consultants stay in their lane. Tanner operates more like a marketing leader who sees the whole picture, offering real solutions with the technical chops to implement them.”
SVP of Corporate Marketing, AlertMedia
“Tanner built one of our biggest growth channels from scratch. We've landed and expanded with multiple national brands directly from the pipeline his campaigns built. Having a GTM Engineer who thinks like an exec has been a game changer. He's a great thought partner, and his work stays focused on the right metrics and he's always pushing to improve them.”
COO, Anuvi
“We brought Tanner in to help us expand into new buyer personas for a product launch. He generated a meaningful number of net-new contacts and firms we didn't have in our system, which accelerated our outreach into those markets. What stood out was how easy the whole engagement was — clear deliverables, fast turnaround, and high trust in his recommendations. I highly recommend him if you need to expand your database quickly without sacrificing data quality.”
SVP, Operations & People, Flo Recruit