What I Build
Every engagement starts with the same question: what data would give you perfect-fit prospects and hyper-relevant messaging? The answer shapes everything I build.
Tailor Made CRM
Building and maintaining a bespoke database
Most companies source prospects from the same handful of vendors — Apollo, ZoomInfo, LinkedIn Sales Nav. The data is fine. It's also identical to what every competitor is running.
I build something different: custom data fields tailored to your specific ICP. I identify the public web sources that reveal whether a company is a perfect fit for your product — things like their own website copy and code, government filings, review platforms, industry databases — and build Clay-powered systems that extract, analyze, and create actionable outputs from that data at scale.
The result is a tailor made database of prospects enriched with datapoints no vendor sells. Your team gets better targeting, better scoring, and better message hooks — because the data underneath is fundamentally better than what everyone else is working with.
What this looks like in practice:
- Custom datapoint identification for your ICP
- Clay workflow architecture: Claygent agents, waterfall enrichment, API integrations
- ICP scoring and fit validation using bespoke signals
- CRM enrichment — pushing clean, scored data into your system of record
- Account enrichment with target personas and their contact info
- Scheduled refresh/maintenance workflows
Personalized Outbound
Highly relevant messaging, sent at scale
This can be a standalone service or built upon our Tailor Made CRM. Either way, the targeting focuses on perfect fit companies and the messaging is personalized to have maximum relevance.
Think about the difference:
Generic
“We help medical device companies like yours save tons of time and money on regulatory submissions.”
Bespoke
“Acme Medical filed 15 510(k) submissions with the FDA last year. On average, we save clients $22,000 per submission — that's roughly $330,000 in your case. Worth a conversation?”
Generic
“We help multinationals like Acme Corp navigate complex international tax obligations.”
Bespoke
“With subsidiaries in 7 countries, Acme's dealing with 7 overlapping tax regimes. Our clients at that scale find each additional entity is more of a cost multiplier than an addition. Happy to show you where the compounding usually hides.”
Generic
“Our AI software ensures restaurants like Acme never miss a reservation.”
Bespoke
“Acme Bistro has 3 Google Reviews mentioning trouble booking a table — just this month. For every one who leaves a review, how many just go somewhere else? Our AI reservation system makes sure you never miss another one.”
I handle audience selection, message strategy, copywriting, and campaign execution across automated LinkedIn, cold email, or other channels. You work the replies; I keep them coming. This isn't spray-and-pray with a bigger list. It's outbound that feels like you've been eavesdropping on their team meetings.
What this looks like in practice:
- Audience built on bespoke data, not generic firmographics
- Messaging that leverages unique data hooks
- Campaigns in LinkedIn, email, or other channels
- I create the leads; you work them.
How we work together
Every engagement is month-to-month. I build in your Clay instance — you own everything. There's no proprietary platform, no lock-in, and no junior associates. You work directly with me.
Most clients start with a discovery call where I learn about your ICP, your current stack, and what's not working. If I can help, I'll scope an engagement. If Clay isn't the right tool or I'm not the right person, I'll tell you that too.